Description: YouthNation by Matt Britton Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Youth is no longer an age its a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Publisher Description Youth is no longer an age—its a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—its a commodity thats available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in todays marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenagers attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target marketsBuild stronger evangelism with a compelling brand narrativeCreate loyal communities with immersive and engaging experiencesNavigate the radically-changed landscape of the future marketplace In todays hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination. Author Biography MATT BRITTON is the Founder and Chief Executive Officer of MRY, (formerly known as Mr Youth) a global marketing services firm which has helped the words leading brands use creative technology solutions to reach Americas youth. In 2013, MRY was named Digital Innovator of the Year by Mashable. Matt also helped spearhead the creation ofCrowdTap an advertising technology company named as one of Americas Most Promising Companies by Forbes magazine and one of the fastest growing private companies in the United States by INC magazine. Matt is continually featured as an expert on youth marketing and social media in leading media outlets around the world including the Wall Street Journal, National Public Radio, Bloomberg, and the New York Times. Matt is also a Fox Business Network ongoing contributor. Details ISBN 1118981146 ISBN-13 9781118981146 Title YouthNation Author Matt Britton Format Hardcover Year 2015 Pages 320 Edition 1st Publisher John Wiley & Sons Inc GE_Item_ID:93817789; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 26.98 USD
Location: Fairfield, Ohio
End Time: 2025-02-01T07:10:58.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781118981146
Type: NA
Publication Name: NA
Book Title: Youthnation : Building Remarkable Brands in a Youth-Driven Culture
Number of Pages: 320 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Marketing / General, Consumer Behavior, Inspirational & Personal Growth, Advertising & Promotion
Publication Year: 2015
Item Height: 1.1 in
Illustrator: Yes
Genre: Young Adult Nonfiction, Business & Economics
Item Weight: 18.4 Oz
Item Length: 9.1 in
Author: Matt Britton
Item Width: 6.2 in
Format: Hardcover