Description: Winfluence : Reframing Influencer Marketing to Ignite Your Brand, Paperback by Falls, Jason; Scott, David Meerman (FRW), ISBN 1642011347, ISBN-13 9781642011340, Like New Used, Free P&P in the UK Winfluence by award-winning strategist Jason Falls, is THE authoritativ about influencer marketing from the perspective of businesses and brands. An invaluable guid for marketing managers, small business owners, marketing consultants and agencies alike, th explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, th illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
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Book Title: Winfluence : Reframing Influencer Marketing to Ignite Your Brand
Publisher: Entrepreneur Press
Publication Year: 2021
Subject: Marketing, Business
Item Height: 228 mm
Number of Pages: 320 Pages
Language: English
Publication Name: Winfluence: Reframing Influencer Marketing to Ignite Your Brand
Type: Textbook
Author: Jason Falls
Item Width: 152 mm
Format: Paperback
