Whats Your Type?: The Story of the Myers-Briggs, and How Personality Testing Too

Description: Whats Your Type? by Merve Emre A SPECTATOR BOOK OF THE YEARHistory that reads like biography that reads like a novel – a fluid narrative that defies expectations and plays against type New York TimesBrilliant and savage Philip Hensher FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description A SPECTATOR BOOK OF THE YEARHistory that reads like biography that reads like a novel – a fluid narrative that defies expectations and plays against type New York TimesBrilliant and savage Philip Hensher An unprecedented history of the personality test conceived a century ago by a mother and her daughter – fiction writers with no formal training in psychology – and how it insinuated itself into our boardrooms, classrooms, and beyond.The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language – of extraversion vs. introversion, thinking vs. feeling – has inspired online dating platforms and Buzzfeed quizzes alike. And yet despite the tests widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success – no less validate its results. How did the Myers-Briggs insinuate itself into our jobs, our relationships, our internet, our lives?First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life of its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was honed against some of the 20th centurys greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo; to elementary schools, nunneries, wellness retreats, and the closed-door corporate training sessions of today.Drawing from original reporting and never-before-published documents, Whats Your Type? examines nothing less than the definition of the self – our attempts to grasp, categorise and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you you? Author Biography Merve Emre is associate professor of English at the University of Oxford and fellow of Worcester College. She is the author of Paraliterary: The Making of Bad Readers in Postwar America. Her work has appeared in The New York Review of Books, London Review of Books, Harpers, The New York Times Magazine, The Atlantic, and other similar publications. Review A tremendous piece of storytelling and an acute analysis of the craving of the contemporary, secular imagination for certainties Bryan Appleyard, Sunday TimesEmre is a masterful and nuanced storyteller. Whats Your Type is an impressive work of scholarship, not just a biography of two fascinating women but also a tightly argued and sweeping history of how the conception of personality changed throughout the upheavals of the 20th century New StatesmanThe story behind the Myers-Briggs test proves an interesting one, and is told with considerable relish, vim and some savage comedy by Emre … This is a very funny book, and properly angry about the stupidity of the entire exercisePhilip Hensher, SpectatorEmres careful investigations of the tools bizarre origins and alarming impact weave a compelling narrative that recounts the rise of twentieth-century managerial and personnel-theory science with the gritty wistfulness of a John Steinbeck novel NatureEmres book begins like a true-crime thriller, with the tantalizing suggestion that a number of unsettling revelations are in store. Inventive and beguiling… the revelations she uncovers are affecting and occasionally (and delightfully) bizarre. This is history that reads like biography that reads like a novel – a fluid narrative that defies expectations and plays against type New York TimesThis is a sparkling biography – not of a person, but of a popular personality tool. Merve Emre deftly exposes the hidden origins of the MBTI and the seductive appeal and fatal flaws of personality types Adam Grant, author of Give and Take, Originals, and Option B with Sheryl SandbergEmres thought-provoking book is full of interest and she brings vigour to her investigation of Myers-Briggs.The TimesA brilliant cultural history of the personality-assessment industry Economist Review Quote A tremendous piece of storytelling and an acute analysis of the craving of the contemporary, secular imagination for certainties Bryan Appleyard, Sunday TimesEmre is a masterful and nuanced storyteller.Whats Your Type is an impressive work of scholarship, not just a biography of two fascinating women but also a tightly argued and sweeping history of how the conception of personality changed throughout the upheavals of the 20th century New StatesmanThe story behind the Myers-Briggs test proves an interesting one, and is told with considerable relish, vim and some savage comedy by Emre ... This is a very funny book, and properly angry about the stupidity of the entire exercisePhilip Hensher, SpectatorEmres careful investigations of the tools bizarre origins and alarming impact weave a compelling narrative that recounts the rise of twentieth-century managerial and personnel-theory science with the gritty wistfulness of a John Steinbeck novel NatureEmres book begins like a true-crime thriller, with the tantalizing suggestion that a number of unsettling revelations are in store. Inventive and beguiling... the revelations she uncovers are affecting and occasionally (and delightfully) bizarre. This is history that reads like biography that reads like a novel - a fluid narrative that defies expectations and plays against type New York TimesThis is a sparkling biography - not of a person, but of a popular personality tool. Merve Emre deftly exposes the hidden origins of the MBTI and the seductive appeal and fatal flaws of personality types Adam Grant, author of Give and Take, Originals, and Option B with Sheryl Sandberg Emres thought-provoking book is full of interest and she brings vigour to her investigation of Myers-Briggs.The TimesA brilliant cultural history of the personality-assessment industry Economist Feature * UNEXPLORED SUBJECT: The Myers-Briggs test has grown into a a $500 million industry, and personality tests have invaded all aspects of our lives, from HR at work to Buzzfeed at home. This is the first book to tackle the subject in a narrative nonfiction format, and in such depth. * HIDDEN FIGURES ANGLE: The women who devised the Myers-Briggs test, Katharine Briggs and Isabel Briggs-Myers, are central to the books narrative, and subjected to forensic biography. These women arent known to contemporary readers, but this book proves their vast influence, in the same way that books like Margot Lee Shetterlys HIDDEN FIGURES (46k TCM) shone a light on forgotten female historical figures. * CONTROVERSIAL EXPOSE: The book gives an unvarnished, view of the origins and development of Myers-Briggs, and exposes the limitations and failures of the test. CPI, the private company behind the test, have attempted to block Merves research, and the book will generate controversy among the millions of people whove used and administered the test. * PSYCHOLOGY ANGLE: The test was heavily influenced by the work of Carl Jung, whose legacy is explored in the book alongside many other 20th Century psychologists. With its exploration of the concept of personality and how this was developed over the last century, WHATS YOUR TYPE will appeal to both pop psych and history readers. Competition: The Personality Brokers;Gifts differing;type talk;surrounded by idiots;emotional intelligence;Defining You;Atomic habits;how to win friends and influence people. Mark Ronson;Otto Kroeger;Isabel Briggs Myers;Thomas Erikson;daniel goleman;Maggie Hyde;Fiona Murden;James Clear;mark Manson;dale carnegie Details ISBN0008201412 Author Merve Emre Pages 336 Year 2019 ISBN-10 0008201412 ISBN-13 9780008201418 Format Paperback Imprint William Collins Place of Publication London Country of Publication United Kingdom DEWEY 155.264 Short Title Whats Your Type? Language English Media Book Publication Date 2019-09-05 UK Release Date 2019-09-05 Subtitle The Story of the Myers-Briggs, and How Personality Testing Took Over the World Edited by Bettina Malcomess Birth 1947 Affiliation Yunnan Univ, China Position Assistant Professor Qualifications SJ Publisher HarperCollins Publishers Alternative 9780008201395 Audience General AU Release Date 2019-09-01 NZ Release Date 2019-09-01 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160758273;

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