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What is Strategy?: An Illustrated Guide to Michael Porter by Joan Magretta

Description: When it comes to strategy, the mistake most managers make is thinking they have one when they don't. Joan Magretta, author of the bestselling book Understanding Michael Porter, has teamed up with illustrator Emile Holmewood to capture essential strategy concepts in a short, easy-to-understand, graphic format. Here you'll find the classic Porter frameworks-industry structure and the Five Forces, competitive advantage and the value chain-as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption. With a relatable cast of characters-a deadlocked team of managers calls in Professor Porter to help them devise a new strategy-this book brings a sense of fun to a serious subject. It will help you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting. 'The most famous and influential business professor who has ever lived.' - Fortune 'Among business-school professors, Harvard's Michael Porter is a category killer. He literally wrote the book on 'competitive strategy'...' - Wall Street Journal

Price: 49.41 AUD

Location: Hillsdale, NSW

End Time: 2025-01-02T09:14:06.000Z

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What is Strategy?: An Illustrated Guide to Michael Porter by Joan MagrettaWhat is Strategy?: An Illustrated Guide to Michael Porter by Joan Magretta

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Return shipping will be paid by: Buyer

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EAN: 9781633698239

UPC: 9781633698239

ISBN: 9781633698239

MPN: N/A

Book Title: What is Strategy?: An Illustrated Guide to Michael

Item Length: 25.7 cm

Item Weight: 0.39 kg

Publisher: Heinrich Zimmermann, Harvard Business Review Press

Publication Year: 2020

Subject: Business

Item Height: 254 mm

Number of Pages: 80 Pages

Language: English

Publication Name: What Is Strategy?: an Illustrated Guide to Michael Porter

Type: Textbook

Author: Joan Magretta

Item Width: 254 mm

Format: Hardcover

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