Description: What Is a Trade? : Donald Fels and Signboard Painters of South India, Paperback by Bell, Greg; Fels, Donald; Parker, Samuel K., ISBN 0924335262, ISBN-13 9780924335266, Brand New, Free shipping in the US
What Is a Trade? Donald Fels and Signboard Painters of South India presents sixteen large-scale paintings that explore trade and globalization in India. Fels conceptual starting point for this exhibition was Portuguese explorer Vasco da Gamas 1498 voyage to Malabar, India, in search of a direct sea route for the spice trade. What is a Trade? explores the historic and modern-day legacy of that expedition more than 500 years later.
In 2004 and 2005, Fels traveled to Kerala (formerly Malabar), India, as a Fulbright Senior Research Scholar, to work with local commercial signboard painters on a body of work that examines globalization in India and traces its roots to Vascos voyage. Most of the signboard painters had formerly worked as billboard painters -- until recently, all billboards in India were hand-painted, but cheaper and more efficient inkjet printers are making the painters obsolete. In light of this trend, Fels and his collaborators created work in the style of traditional hand-painted billboards and Bollywood advertising. The bright colors and strong graphic narratives make visually arresting statements about the historic and contemporary effects of trade and globalization.
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Book Title: What Is a Trade? : Donald Fels and Signboard Painters of South In
Number of Pages: 80 Pages
Publication Name: What Is a Trade? : Donald Fels and Signboard Painters of South India
Language: English
Publisher: Tacoma Art Museum
Subject: Asian / General, Collections, Catalogs, Exhibitions / General, General, Advertising & Promotion, Asian / Indian & South Asian
Publication Year: 2008
Item Height: 0.4 in
Item Weight: 13.6 Oz
Type: Textbook
Item Length: 10 in
Subject Area: Art, Business & Economics
Author: Samuel K. Parker, Donald Fels, Greg Bell
Item Width: 8 in
Format: Trade Paperback
