Web Analytics Strategies for Information Professionals: A LITA Guide by Tabatha

Description: Web Analytics Strategies for Information Professionals by Tabatha Farney, Nina McHale Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:Eight examples of semi-custom and custom reportingFour case studies showing project-specific applicationsAdvice on how to use tools such as Percent Mobile and Google Analytics to complement one another FORMAT Paperback LANGUAGE English CONDITION Brand New Long Description Whether youre gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:* Eight examples of semi-custom and custom reporting* Four case studies showing project-specific applications* Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another. Details ISBN1555708978 Author Nina McHale Short Title WEB ANALYTICS STRATEGIES FOR I Language English ISBN-10 1555708978 ISBN-13 9781555708979 Media Book Format Paperback DEWEY 025.174 Year 2013 Publication Date 2013-04-30 Illustrations Yes Series Lita Guide Imprint Neal-Schuman Publishers Inc Place of Publication New York Country of Publication United States Subtitle A LITA Guide AU Release Date 2013-03-11 NZ Release Date 2013-03-11 UK Release Date 2013-03-11 Pages 200 Publisher Neal-Schuman Publishers Inc Audience Professional & Vocational US Release Date 2013-04-30 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:131489210;

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