Description: Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. . Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. . Provides practical, task-oriented information for designers and software developers charged with design responsibilities. . Includes hundreds of examples, many in the form of integrated text and full-color diagrams. . Steeped in the principles of "active vision," which views graphic designs as cognitive tools.
Price: 41.4 USD
Location: Matraville, NSW
End Time: 2024-11-06T01:07:48.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
Return policy details:
EAN: 9780123708960
UPC: 9780123708960
ISBN: 9780123708960
MPN: N/A
Book Title: Visual Thinking: For Design
Number of Pages: 256 Pages
Publication Name: Visual Thinking for Design
Language: English
Publisher: Elsevier Science & Technology
Publication Year: 2008
Subject: Digital Media / Video & Animation, Web / Design, Graphic Arts / General, Social Aspects / Human-Computer Interaction
Item Height: 0.2 in
Item Weight: 18.8 Oz
Type: Textbook
Subject Area: Design, Computers
Item Length: 9.3 in
Author: Colin Ware
Item Width: 7.5 in
Format: Trade Paperback
