Description: Using Social Marketing for Public Emergency Preparedness : Social Change for Community Resilience, Hardcover by Meyer-Emerick, Nancy, ISBN 0765645777, ISBN-13 9780765645777, Like New Used, Free shipping in the US Using Social Marketing for Public Emergency Preparedness applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, th provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, th provides readers with low cost methods to begin a social marketing program.
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Book Title: Using Social Marketing for Public Emergency Preparedness : Social
Number of Pages: 118 Pages
Publication Name: Using Social Marketing for Public Emergency Preparedness : Social Change for Community Resilience
Language: English
Publisher: Routledge
Item Height: 0.5 in
Publication Year: 2015
Subject: Public Policy / Communication Policy, Public Affairs & Administration, Sociology / General, Emergency Management
Type: Textbook
Item Weight: 11.2 Oz
Item Length: 9.3 in
Subject Area: Political Science, Technology & Engineering, Social Science
Author: Nancy Meyer-Emerick
Item Width: 6.3 in
Format: Hardcover
