Description: Title: Unlevel the Playing Field: The Biggest Mindshift in PPC History Author: Vallaeys, Frederick Publisher: Modern Marketing Masters Binding: Hardcover Pages: 262 Dimensions: 8.50h x 5.50w x 0.75d Product Weight: 1.03 lbs. Language: English ISBN: 9781544523347 Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick's first book dives into three key areas of search marketing-bidding, targeting, and messaging-to illustrate how automation layering can take your campaigns to the next level of profitability. Whether you're an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you. Ships Fast From The USA! Authorized Dealer
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End Time: 2025-01-14T21:58:52.000Z
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Book Title: Unlevel the Playing Field : the Biggest Mindshift in Ppc History
Number of Pages: 262 Pages
Language: English
Publisher: Scribe Media
Item Height: 0.8 in
Publication Year: 2022
Topic: Marketing / General, Intelligence (Ai) & Semantics, E-Commerce / Internet Marketing
Genre: Computers, Business & Economics
Item Weight: 16.5 Oz
Item Length: 8.5 in
Author: Frederick Vallaeys
Item Width: 5.5 in
Format: Hardcover
