Understanding Media: The Extensions of Man by Marshall McLuhan (English) Paperba

Description: Understanding Media by Marshall McLuhan, Lewis H. Lapham McLuhan suggests we are living in the midst of a turbulent, unseen revolution, where human technologies are becoming extensions of the human organism and the central nervous system. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhans theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhans classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhans theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhans work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MITs Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harpers editor Lewis Lapham reevaluates McLuhans work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. Review ...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Webs siren call and ignore the power of the spoken word.—Wall Street Journal Kirkus US Review The Director of the Center for the Study of the Extensions of Man at the University of Toronto, Marshall MoLuhan here investigates the psychic and social consequences of technological media on man and his societies. The medium itself, rather than the content, is the message, he asserts, and turns to inspect the manner in which it affects us. He extends his inquiry beyond the expected media of print, radio, television, telephone to include "the mechanical bride" - the automobile, clothing - "our extended skin," money, clocks, housing. He differentiates between the cool and hot media, the former leaving more for the participant or user to do, the latter more comprehensive in its content - and indicates how these affect diversely the tribal or the individualistic culture. His insights into the nature of our society, the role the media play in it, the meaning of media, the actualities of the cold war (again that temperature reading is important) are provocative and brilliant. The printed word, however, is a cold medium, and this book requires concentrated reader application for reward. (Kirkus Reviews) Review Text "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Mediais a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Webs siren call and ignore the power of the spoken word." - Wall Street Journal Review Quote "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technologyshape human behavior in the era of mass communication. The book is a cautionary tale for marketerstoday who hear the Webs siren call and ignore the power of the spoken word." Wall StreetJournal Promotional "Headline" "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Mediais a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Webs siren call and ignore the power of the spoken word." -- Wall Street Journal Details ISBN0262631598 Author Lewis H. Lapham Short Title UNDERSTANDING MEDIA Language English ISBN-10 0262631598 ISBN-13 9780262631594 Media Book Format Paperback DEWEY 302.23 Year 1994 Imprint MIT Press Subtitle The Extensions of Man Place of Publication Cambridge, Mass. Country of Publication United States Birth 1911 Death 1980 Edition New edition Audience Age 18 Series The MIT Press DOI 10.1604/9780262631594 UK Release Date 1994-10-24 AU Release Date 1994-10-24 NZ Release Date 1994-10-24 US Release Date 1994-10-24 Pages 392 Publisher MIT Press Ltd Publication Date 1994-10-24 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:612791;

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