Description: The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader by W. Chan Kim, Renee A. Mauborgne Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description The iconic Harvard Business Review articles behind the bestselling book Blue Ocean Strategy Publisher Description The iconic Harvard Business Review articles behind the bestselling book Blue Ocean StrategyThe seminal book Blue Ocean Strategy has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renee Mauborgnes work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide-the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgnes latest Harvard Business Review article, "Red Ocean Traps."Whether or not youre familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework-and help you implement it in your organization. Author Biography W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released USA Today bestseller, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs; the over 4-million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written; and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift. Blue Ocean Strategy is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were also named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors and their new book, BEYOND DISRUPTION, see blueoceanstrategy.com. Details ISBN 1633694771 ISBN-13 9781633694774 Title The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader Author W. Chan Kim, Renee A. Mauborgne Format Hardcover Year 2017 Pages 224 Publisher Harvard Business Review Press GE_Item_ID:119858025; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 43.44 USD
Location: Fairfield, Ohio
End Time: 2025-02-05T15:08:46.000Z
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ISBN-13: 9781633694774
Type: NA
Publication Name: NA
Book Title: W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
Number of Pages: 224 Pages
Language: English
Publisher: Harvard Business Review Press
Publication Year: 2017
Topic: Development / Business Development, Management, Strategic Planning
Genre: Business & Economics
Item Weight: 8.5 Oz
Item Length: 8.2 in
Author: W. Chan Kim, Renée A. Mauborgne
Item Width: 5.5 in
Format: Hardcover
