The Undermining of Beliefs in the Autonomy and Rationality of Consumers by Nicho

Description: The Undermining of Beliefs in the Autonomy and Rationality of Consumers by Nicholas O'Shaughnessy, John O'Shaughnessy Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer. Publisher Description This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of free will have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. OShaughnessy and OShaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational.While the first part of this book concentrates on assailing critiques of free-will, the second part takes issue with the postmodernist emphasis on the non-rational. The authors situate these critiques in the context of key academic debate, examining the logic and empirical bases for their claims thus leading to a deeper understanding of bounded rationality and the potential of the adaptive unconscious to affect consumer choice. Author Biography John OShaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York. Nicholas OShaughnessy is Professor of Marketing and Communications at Queen Mary, University of London. Details ISBN 0415773237 ISBN-13 9780415773232 Title The Undermining of Beliefs in the Autonomy and Rationality of Consumers Author Nicholas OShaughnessy, John OShaughnessy Format Hardcover Year 2007 Pages 154 Edition 1st Publisher Taylor & Francis Ltd GE_Item_ID:157980261; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2025-01-19T03:20:05.000Z

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