The Restaurant Manager's Handbook: How to Set Up, Operate, and Manage a Finan

Description: About this productProduct InformationThe multiple award-winning Restaurant Manager's Handbook is the best-selling book on running a successful food service operation. This completely revised edition of this book includes cutting-edge material that you need to run your restaurant in the modern age. This edition includes case studies from professionals that cover topics such as restaurant branding, franchising, effective layout and remodeling, cost-effective menu planning, food sourcing options, food safety and IoT technology, smart phone apps to ease scheduling and communication hassles, digital marketing, recent trends in the restaurant business, managing online feedback, and innovative ways to promote your restaurant on the web. This book is an invaluable asset to any existing restaurant owner or manager as well as anyone considering a career in restaurant management or ownership. All existing chapters have new and updated information focusing on the progress and implementation of technology. You will find many additional tips to help restaurant owners and managers learn to handle labor and operational expenses, rework menus, earn more from better bar management, and introduce up-scale wines and even local, organic menu items for profit. Anyone in the food service industry will rely on this book for their everyday operations. Dozens of chapters cover the entire process of a restaurant start-up and ongoing management in an easy-to-understand way, pointing out methods to increase your chances of success and showing how to avoid the many mistakes arising from being uninformed and inexperienced that can doom a restaurateur's start-up. You will have at your fingertips profitable menu planning, sample restaurant floor plans and diagrams, successful kitchen management, equipment layout and planning, food safety, Hazardous and Critical Control Point (HACCP) information, and successful beverage management. Learn how to set up computer systems to save time and money and get brand new IRS tip-reporting requirements, accounting and bookkeeping procedures, auditing, successful budgeting and profit planning development. You will be able to generate high profile public relations and publicity, initiate low cost internal marketing ideas, and you will finally learn how to master the use of social media to increase your outreach and sales.Product IdentifiersPublisherAtlantic Publishing Group, Inc.ISBN-101620232634ISBN-139781620232637eBay Product ID (ePID)250273072Product Key FeaturesBook TitleRestaurant Manager's Handbook : How to Set up, Operate, and Manage a Financially Successful Food Service OperationAuthorDouglas Robert BrownFormatHardcoverLanguageEnglishFeaturesRevisedTopicIndustries / Hospitality, Travel & Tourism, Industries / Food Industry, ManagementPublication Year2019GenreBusiness & EconomicsNumber of Pages1000 PagesDimensionsItem Length11.3in.Item Height2.6in.Item Width8.7in.Item Weight109 OzAdditional Product FeaturesLc Classification NumberTx911.3.M27b76Edition DescriptionRevised EditionEdition Number5Copyright Date2019Target AudienceTradeLccn2019-036329

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