Description: The Fortune SellersThe Big Business of Buying and Selling Predictions Author(s): William A. Sherden Format: Hardback Publisher: John Wiley & Sons Inc, United States Imprint: John Wiley & Sons Inc ISBN-13: 9780471181781, 978-0471181781 Synopsis An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future. In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to "select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.
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Book Title: The Fortune Sellers
Number of Pages: 320 Pages
Publication Name: The Fortune Sellers: the Big Business of Buying and Selling Predictions
Language: English
Publisher: John Wiley & Sons INC International Concepts
Item Height: 236 mm
Subject: Economics, Social Sciences
Publication Year: 1997
Type: Textbook
Item Weight: 632 g
Author: William A. Sherden
Item Width: 169 mm
Format: Hardcover
