Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Customer Copernicus: How To Be Customer LedISBN13:9780367564636ISBN10:0367564637Author:Dawson, Charlie (Author), Meehan, Sean (Author)Description:The Customer Copernicus Directly Addresses The Customer-Led Reality Gap - The Profusion Of Claims Versus The Paucity Of Real Examples The Crucial Element Explaining This Is Belief - People's Shared Beliefs About What Matters Inside An Organisation Natural Beliefs Are Inside-Out, Company First Customer-Led Beliefs Are Outside-In And Not Natural At All The Only Way To Become And Stay Outside-In Is Through Moments Of Belief - Bold, Costly And Risky Customer-Led Actions Learn From Leaders Of Some Of The Most Customer-Led Organisations In The World, Now Or In The Past These Include Tesco, Easyjet, Dbs, Sky, Handelsbanken, Pepsico And O2 The Book Describes How Organisations Can Become More Customer-Led (Where Most Books Stop), How And Why They Fail And How To Carry On In The Face Of Challenges Common To Even The Most Successful, Internally And From The Competition Learn What Really Matters - People's Shared Beliefs About Success - And How To Change Them The Book Is Practical, Colourful And Down To Earth While Answering A Crucial Question For Our Age The Book Is Essential Reading For Ceos, Cmos, Ccos And Their Teams Who Might Be Facing Company-Wide Challenges To Remain Competitive And To Develop A More Purposeful And Innovative Culture It Is Useful To Specialist Teams Tackling Customer-Related Issues Like Crm Implementation, Customer Service Improvement, Or Customer Experience Management It Is An Excellent Resource For Business Students Of Management And Marketing Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2021-05-17Weight:0.75 lbsDimensions:Number of Pages:192Language:English
Price: 43.52 USD
Location: USA
End Time: 2024-11-26T11:11:11.000Z
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Item must be returned within: 30 Days
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Book Title: The Customer Copernicus: How To Be Customer Led
Item Length: 9.2in
Item Height: 0.5in
Item Width: 6.2in
Author: SEAN Meehan, Charlie Dawson
Publication Name: Customer Copernicus
Format: Trade Paperback
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2021
Type: Textbook
Item Weight: 12.8 Oz
Number of Pages: 218 Pages
