Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Ja

Description: Talk Triggers by Jay Baer, Daniel Lemin The definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. Thats when word of mouth becomes involuntary- the customers of these businesses simply MUST tell someone else.Talk Triggers contains-Proprietary research into why and how customers talkMore than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businessesThe 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)Surprises in the text that are (of course) word of mouth propellantsConsumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. Its a book that will create conversation about the power of conversation.Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. Thats when word of mouth becomes involuntary- the customers of these businesses simply MUST tell someone else.Talk Triggers contains-Proprietary research into why and how customers talkMore than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businessesThe 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)Surprises in the text that are (of course) word of mouth propellantsConsumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. Its a book that will create conversation about the power of conversation. Author Biography Jay Baer is the president of Convince & Convert, an online customer service and digital marketing consultancy. He is the author of five books, including Hug Your Haters and Youtility. He contributes articles to Inc., Entrepreneur, and Forbes.com; writes the worlds #1 content marketing blog; and hosts several award-winning podcasts.Daniel Lemin is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and a senior strategist with Convince & Convert. Promotional Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Promotional "Headline" Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Description for Sales People Everyone talks about the importance of word-of-mouth marketing, but there are surprisingly few books on the subject. Baer is well-known and widely respected in the digital marketing world. Based on an original series of talks by the authors, the books has been enhanced with audience feedback. Details ISBN0525537279 Author Daniel Lemin Publisher Penguin Putnam Inc Year 2018 ISBN-10 0525537279 ISBN-13 9780525537274 Format Hardcover Imprint Portfolio Subtitle The Complete Guide to Creating Customers with Word of Mouth Country of Publication United States Place of Publication New York Pages 272 Publication Date 2018-10-02 DEWEY 658.4092 Short Title Talk Triggers Language English US Release Date 2018-10-02 UK Release Date 2018-10-02 Illustrator Ramon Bachs Birth 1974 Affiliation Department of Psychology, University of New Mexico, USA Position Department of Psychology Qualifications Ph.D. Audience General NZ Release Date 2018-10-17 AU Release Date 2018-10-17 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:141704185;

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