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Sustainable Marketing: The Industry’s Role in a Sustainable Future

Description: Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.

Price: 23 USD

Location: Madison, Wisconsin

End Time: 2024-11-30T20:57:03.000Z

Shipping Cost: 4 USD

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Sustainable Marketing: The Industry’s Role in a Sustainable Future

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All returns accepted: ReturnsNotAccepted

Book Title: Sustainable Marketing : The Industry's Role in a Sustainable Futu

Item Length: 9.1in

Item Height: 0.8in

Item Width: 6.1in

Author: Alexis Eyre, Paul Randle

Publication Name: Sustainable Marketing : the Industry's Role in a Sustainable Future

Format: Trade Paperback

Language: English

Publisher: Kogan Page, The Limited

Publication Year: 2023

Type: Textbook

Item Weight: 4.3 Oz

Number of Pages: 328 Pages

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