Citronic

Sustainable Marketing: The Industry’s Role in a Sustainable Future

Description: Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.

Price: 23 USD

Location: Madison, Wisconsin

End Time: 2024-11-30T20:57:03.000Z

Shipping Cost: 4 USD

Product Images

Sustainable Marketing: The Industry’s Role in a Sustainable Future

Item Specifics

All returns accepted: ReturnsNotAccepted

Book Title: Sustainable Marketing : The Industry's Role in a Sustainable Futu

Item Length: 9.1in

Item Height: 0.8in

Item Width: 6.1in

Author: Alexis Eyre, Paul Randle

Publication Name: Sustainable Marketing : the Industry's Role in a Sustainable Future

Format: Trade Paperback

Language: English

Publisher: Kogan Page, The Limited

Publication Year: 2023

Type: Textbook

Item Weight: 4.3 Oz

Number of Pages: 328 Pages

Recommended

Sustainable Marketing Planning by Neil Richardson (English) Paperback Book*NEW
Sustainable Marketing Planning by Neil Richardson (English) Paperback Book*NEW

$28.88

View Details
Sustainability Marketing: A Global Perspective by Belz, Frank-Martin, Peattie,
Sustainability Marketing: A Global Perspective by Belz, Frank-Martin, Peattie,

$30.57

View Details
Fostering Sustainable Behavior: An Introduction to Community-Based Social - GOOD
Fostering Sustainable Behavior: An Introduction to Community-Based Social - GOOD

$4.34

View Details
Sustainable Marketing : How to Drive Profits With Purpose, Hardcover by Carvi...
Sustainable Marketing : How to Drive Profits With Purpose, Hardcover by Carvi...

$22.38

View Details
Sustainable Marketing: Managerial - Ecological Issues by
Sustainable Marketing: Managerial - Ecological Issues by

$4.76

View Details
Sustainable Marketing: A Holistic Appr... by Peterson, Mark Paperback / softback
Sustainable Marketing: A Holistic Appr... by Peterson, Mark Paperback / softback

$42.00

View Details
Sustainable Marketing of Cultural and Heritage Tourism by Chhabra, Deepak
Sustainable Marketing of Cultural and Heritage Tourism by Chhabra, Deepak

$129.92

View Details
Operations Management: Sustainability & Supply Chain Management, 12th Ed. Heizer
Operations Management: Sustainability & Supply Chain Management, 12th Ed. Heizer

$39.00

View Details
Ecotourism in Appalachia: Marketing the Mountains
Ecotourism in Appalachia: Marketing the Mountains

$15.35

View Details
Sustainable Enterprise : A Macromarketing Approach Paperback Mark
Sustainable Enterprise : A Macromarketing Approach Paperback Mark

$17.33

View Details