Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Subject To Change: Creating Great Products & Services For An Uncertain World: Adaptive Path On DesignISBN13:9780596516833ISBN10:0596516835Author:Merholz, Peter (Author), Wilkens, Todd (Author), Schauer, Brandon (Author)Description:To Achieve Success In Today's Ever-Changing And Unpredictable Markets, Competitive Businesses Need To Rethink And Reframe Their Strategies Across The Board Instead Of Approaching New Product Development From The Inside Out, Companies Have To Begin By Looking At The Process From The Outside In, Beginning With The Customer Experience It's A New Way Of Thinking-And Working-That Can Transform Companies Struggling To Adapt To Today's Environment Into Innovative, Agile, And Commercially Successful Organizationspanies Must Develop A New Set Of Organizational Competencies: Qualitative Customer Research To Better Understand Customer Behaviors And Motivations; An Open Design Process To Reframe Possibilities And Translate New Ideas Into Great Customer Experiences; And Agile Technological Implementation To Quickly Prototype Ideas, Getting Them From The Whiteboard Out Into The World Where People Can Respond To Them In Subject To Change: Creating Great Products And Services For An Uncertain World, Adaptive Path, A Leading Experience Strategy And Design Company, Demonstrates How Successful Businesses Can-And Should-Use Customer Experiences To Inform And Shape The Product Development Process, From Start To Finish A Leading User-Experience Research, Development, And Training Firm Has Created A Roadmap To Guide Businesses--Large And Small--Through The Process Of Developing The Organizations, Skills, And Strategies Essential For Success In Environments That Are Constantly Changing Binding:Hardcover, HardcoverPublisher:OREILLY MEDIAPublication Date:2008-04-01Weight:0.77 lbsDimensions:0.77'' H x 8.64'' L x 5.84'' WNumber of Pages:178Language:English
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Book Title: Subject To Change: Creating Great Products & Services For An...
Item Length: 8.5in
Item Height: 0.8in
Item Width: 5.5in
Author: Todd Wilkens, Brandon Schauer, Peter Merholz, David Verba
Publication Name: Subject to Change: Creating Great Products and Services for an Uncertain World : Adaptive Path on Design
Format: Hardcover
Language: English
Publisher: O'reilly, Incorporated
Series: Adaptive Path Ser.
Publication Year: 2008
Type: Textbook
Item Weight: 12.3 Oz
Number of Pages: 202 Pages
