Description: How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. "[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed."-The Wall Street Journal "Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires."-Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries-and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
Price: 12.55 GBP
Location: Gloucester
End Time: 2024-12-02T12:25:06.000Z
Shipping Cost: 17.53 GBP
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EAN: 9780262534529
UPC: 9780262534529
ISBN: 9780262534529
MPN: N/A
Book Title: Streaming, Sharing, Stealing: Big Data and the Fut
Item Length: 22.9 cm
Item Weight: 0.24 kg
Number of Pages: 232 Pages
Language: English
Publication Name: Streaming, Sharing, Stealing: Big Data and the Future of Entertainment
Publisher: MIT Press LTD
Publication Year: 2017
Subject: Business
Item Height: 229 mm
Type: Textbook
Author: Rahul Telang, Michael D. Smith
Series: The Mit Press
Item Width: 152 mm
Format: Paperback
