Description: Strategies for the Customer Experience : Connecting Customers With Brands in the Phygital Age, Hardcover by Batat, Wided, ISBN 1800371888, ISBN-13 9781800371880, Brand New, Free shipping in the US Offering a critical approach to marketing strategies, this innovativ introduces the 'phygital’, a new ecosystem that creates a continuum between physical and settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era.
Delineating how and physical experiences differ, this book characterizes the role of , AI, and extended reality technologies in creating successful and engaging phygital experiences and the customer values they engender. Chapters identify the underlying mechanisms for designing a compelling phygital customer experience and how it is enhanced by tools, devices, immersive technologies, chatbots, AI, and robotics. Th concludes by addressing how these technologies can help businesses create the ultimate brand experience in a phygital-driven context by rethinking their strategies and tools.
Providing new market research tools and frameworks to better understand transformation, this book will prove vital to practitioners, students, and marketing scholars. Advising how to design compelling customer experiences that connect physical and settings, it will also prove a valuable resource to a vast range of businesses and consultants.
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End Time: 2024-11-11T22:45:59.000Z
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Book Title: Strategies for the Digital Customer Experience : Connecting Custo
Number of Pages: 272 Pages
Publication Name: Strategies for the Digital Customer Experience : Connecting Customers with Brands in the Phygital Age
Language: English
Publisher: Elgar Publishing, Incorporated, Edward
Publication Year: 2022
Item Height: 0.9 in
Subject: Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing, Commerce
Item Weight: 19.6 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.5 in
Author: Wided Batat
Series: New Horizons in Marketing Ser.
Item Width: 6.4 in
Format: Hardcover
