Strategic Programme Communication and the New Media Drift by Isaac Ndolo Mbithi

Description: Strategic Programme Communication and the New Media Drift by Isaac Ndolo Mbithi Programme communication is a less developed field of study as it is often assumed to be a component of the broader communication studies. Unfortunately, most programme managers who are expected to spearhead programme communication have limited or no communication studies background. As a result they often find themselves grappling with the need to enhance consistent messaging and mobilization of both the internal and external stakeholders, to work together towards implementation of the programme deliverables. Various studies reveal that managers who rate communication as a key success factor in programmes management lack concrete communication strategies to mainstream the preferred communication behaviour in their programme design and implementation. Those who have laid down strategies consider improper implementation and contextual dynamics as the bottlenecks to proper and timely execution of tasks which negatively affects the achievement of the programme goal. This book details important concepts and strategies that if well developed and mainstreamed within all programme deliverables can immensely help managers in execution of tasks that contribute to the achievement of FORMAT Paperback LANGUAGE English CONDITION Brand New Details ISBN1514186470 Author Isaac Ndolo Mbithi Short Title STRATEGIC PROGRAMME COMMUNICAT Pages 98 Language English ISBN-10 1514186470 ISBN-13 9781514186473 Media Book Format Paperback Publisher Createspace Independent Publishing Platform Year 2015 Publication Date 2015-04-29 Imprint Createspace Independent Publishing Platform Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:95955414;

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Location: Melbourne

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