Description: Strategic Corporate Communication by Richard Stanton Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice. Publisher Description This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique reverse engineering approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university. Author Biography Dr Richard Stanton has taught corporate strategic communication at the University of Sydney and Temple University, Philadelphia. He has been a visiting professor in the Department of Communication, University of North Carolina - Charlotte and is currently visiting professor in the Department of Social and Political Sciences, The University of Milan. Details ISBN 1137544074 ISBN-13 9781137544070 Title Strategic Corporate Communication Author Richard Stanton Format Paperback Year 2016 Pages 210 Edition 1st Publisher Bloomsbury Publishing PLC GE_Item_ID:101281092; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 80.41 USD
Location: Fairfield, Ohio
End Time: 2024-12-28T06:01:10.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
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Refund will be given as: Money Back
ISBN-13: 9781137544070
Book Title: Strategic Corporate Communication
Number of Pages: 210 Pages
Publication Name: Strategic Corporate Communication
Language: English
Publisher: Bloomsbury Publishing
Subject: Business Communication / General, Public Relations
Publication Year: 2016
Item Height: 0.5 in
Type: Textbook
Item Weight: 11.4 Oz
Author: Richard Stanton
Item Length: 9.2 in
Subject Area: Business & Economics
Item Width: 6.1 in
Format: Trade Paperback