Description: Strategic Communication Imperative : For Mid- and Long-Term Issues Management, Hardcover by Mahoney, James, ISBN 1032011416, ISBN-13 9781032011417, Like New Used, Free shipping in the US "This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has aspecific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, th will prove illuminating reading for scholars, students and professionals alike"--
Price: 216.48 USD
Location: Jessup, Maryland
End Time: 2025-01-16T23:49:24.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Strategic Communication Imperative : For Mid- and Long-Term Issue
Author: Mahoney, James
Language: english
