Strategic Brand Management - Hardcover By Kapferer, Jean-Noel - GOOD

Description: Strategic Brand Management - Hardcover By Kapferer, Jean-Noel - GOOD Product Id:0029170451 Condition:USED_GOOD Notes:Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...

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Location: Montgomery, Illinois

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Book Title: Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

Item Length: 9.6in

Item Height: 1.2in

Item Width: 6.5in

Author: Jean-Noël Kapferer

Original Language: French

Format: Hardcover

Language: English

Topic: Marketing / General, Consumer Behavior, Reference, Management

Publisher: Free Press

Publication Year: 1994

Genre: Business & Economics

Item Weight: 22.1 Oz

Number of Pages: 341 Pages