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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Description: Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

Price: 6.94 USD

Location: Aurora, Illinois

End Time: 2025-01-26T01:36:18.000Z

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Binding: Hardcover

Author: Kevin Lane Keller

Publisher: Pearson College Div

Publication Year: 2007

Book Title: Strategic Brand Management

Weight: 3 lbs

Product Group: Book

IsTextBook: Yes

Language: english

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