Description: Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less
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Location: Aurora, Illinois
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Binding: Hardcover
Author: Kevin Lane Keller
Publisher: Pearson College Div
Publication Year: 2007
Book Title: Strategic Brand Management
Weight: 3 lbs
Product Group: Book
IsTextBook: Yes
Language: english