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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Description: Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

Price: 6.99 USD

Location: Aurora, Illinois

End Time: 2024-11-23T23:59:32.000Z

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Item Specifics

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

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Binding: Hardcover

Weight: 3 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: 720 Pages

Language: English

Publication Name: Strategic Brand Management : Building, Measuring, and Managing Brand Equity

Publisher: Prentice Hall PTR

Publication Year: 2007

Subject: Marketing / General, Consumer Guides

Item Height: 1.5 in

Features: Revised

Item Weight: 52.2 Oz

Type: Not Available

Subject Area: Business & Economics, Référence

Author: Kevin Lane Keller

Item Length: 8.3 in

Item Width: 10.4 in

Format: Hardcover

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