Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Strategic Brand Management, 3Rd EditionISBN13:9781936572632ISBN10:193657263XAuthor:Chernev, Alexander (Author)Description:In Strategic Brand Management (3Rd Edition), Alexander Chernev, Professor Of Marketing At The Renowned Kellogg School Of Management At Northwestern University, Lays Out A Systematic Approach To Understanding The Key Principles Of Building Enduring Brands This Book Presents A Cohesive Framework For Brand Management That Delineates The Unique Role Of Brands As A Means Of Creating Market Value Topics Covered Include Developing A Meaningful Value Proposition, Designing Brand Attributes, Developing An Impactful Brand Communication Campaign, Managing Brand Portfolios, Cobranding, Brand Repositioning And Realignment, Managing Brand Extensions, Measuring Brand Impact, The Legal Aspects Of Protecting The Brand, And Developing A Strategic Brand Management Plan Clear, Succinct, And Practical, Strategic Brand Management Is The Definitive Text On Building Strong Brands Binding:Hardcover, HardcoverPublisher:Cerebellum PressPublication Date:2020-02-15Weight:1.48 lbsDimensions:0.63'' H x 9.25'' L x 7.52'' WNumber of Pages:266Language:English
Price: 106.35 USD
Location: USA
End Time: 2025-01-22T06:07:56.000Z
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Book Title: Strategic Brand Management, 3rd Edition
Item Length: 9.2in.
Item Height: 0.6in.
Item Width: 7.5in.
Author: Alexander Chernev
Format: Hardcover
Language: English
Topic: Graphic Arts / Branding & Logo Design, Marketing / General, Advertising & Promotion
Publisher: Cerebellum Press
Publication Year: 2020
Genre: Design, Business & Economics
Item Weight: 23.7 Oz
Number of Pages: 266 Pages
