Description: Strategic Analysis : A Creative and Cultural Industries Perspective, Paperback by Gander, Jonathan, ISBN 1138185272, ISBN-13 9781138185272, Like New Used, Free P&P in the UK Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. Th employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.
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Book Title: Strategic Analysis : A Creative and Cultural Industries Perspecti
Number of Pages: 168 Pages
Publication Name: Strategic Analysis: a Creative and Cultural Industries Perspective
Language: English
Publisher: Taylor & Francis LTD
Item Height: 234 mm
Subject: Government, Management, Business
Publication Year: 2017
Type: Textbook
Item Weight: 272 g
Author: Jonathan Gander
Item Width: 156 mm
Series: Discovering the Creative Industries
Format: Paperback
