Soft Innovation: Economics, Design, and the Creative Industries [Hardcover]

Description: Soft Innovation: Economics, Design, and the Creative Industries [Hardcover] Product Description At its heart this book is about innovation and the innovation process. On the way, it considers culture and the cultural industries, aesthetics, creativity and the creative industries, and a number of other similar topics. Much of the existing economic literature on innovation has taken a particularly technological or functional viewpoint as to what sort of new products and processes are to be considered innovations. One of the key things this book shows is that there is a type of innovation, here labelled "soft innovation", primarily concerned with changes in products (and perhaps processes) of an aesthetic or intellectual nature, that has largely been ignored in the study of innovation prevalent in economics. Examples of innovations that, as a result of this refocusing, are here placed at the centre of the analysis include: the writing and publishing of a new book, the writing, production, and launching of a new movie, the development and launch of a new advertising promotion, the design and production of a new range of furniture, and architectural activity in the generation of new built form designs. The realisation of the existence of soft innovation means that, not only is innovation more widespread than previously considered, but that it may also take a different form than commonly considered. Soft Innovation addresses key issues such as: * The measurement of the rate and extent of soft innovation, * The determinants of the rate and direction of soft innovation and diffusion, * The impacts of soft innovation and diffusion upon outputs, productivity, employment, firm performance, trade, and economic welfare, * Policy, considering whether there is a rationale for government intervention in the soft innovation generation and diffusion processes, and if so what instruments can be used in such intervention? Soft Innovation breaks new ground in the study of innovation, and will be key reading for academics and researchers of Innovation, Marketing, and Design, as well as consultants, practitioners, and policy-makers concerned with the creative industries. About the Author Professor Paul Stoneman is Research Professor in the Marketing and Strategic Management Group and Head of the Technological Innovations Research Unit in Warwick Business School. He has held visiting positions at Stanford and Nuffield College, Oxford. He has published widely on the Economics of Innovation especially as regards the diffusion of new technology and technology policy. He is author of one of the earliest studies of computerization in the UK as well as texts on technological change and technology policy, with a recent volume on technological diffusion. Past papers have appeared inter alia in the Rand Journal of Economics, the Economic Journal and The Journal of Industrial Economics. Fast Shipping We ship multiple times a week. DVD Media will generally be upgraded to First Class if under 1lbs. If over 1lbs then will usually ship via priority envelope. Most other products will ship via USPS Priority unless a faster service is located. Returns Returns are accepted for DOA products but are not accepted for incompatible, changed mind etc. The reason for this is that many of my products are vintage, such as software that does not work with modern-day computers. But each request will be considered. My Products My products range from DVDs, games, books, and small electronics. I generally do not carry mainstream current-day products.

Price: 42.17 USD

Location: Issaquah, Washington

End Time: 2024-12-20T10:49:50.000Z

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