Description: Further DetailsTitle: Experiential MarketingCondition: NewEAN: 9780749480967ISBN: 9780749480967Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 12/03/2017Item Height: 235mmItem Length: 158mmItem Width: 17mmItem Weight: 495gAuthor: Shirra SmilanskyLanguage: EnglishSubtitle: A Practical Guide to Interactive Brand ExperiencesISBN-10: 0749480963Description: The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.Country/Region of Manufacture: GBGenre: Business & FinanceRelease Year: 2017 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Experiential Marketing
Title: Experiential Marketing
EAN: 9780749480967
ISBN: 9780749480967
Release Date: 12/03/2017
Release Year: 2017
Subtitle: A Practical Guide to Interactive Brand Experiences
ISBN-10: 0749480963
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 320 Pages
Publication Name: Experiential Marketing : a Practical Guide to Interactive Brand Experiences
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2017
Subject: Marketing / General, Consumer Behavior, Public Relations
Item Height: 0.7 in
Item Weight: 17.5 Oz
Type: Textbook
Item Length: 9.2 in
Author: Shirra Smilansky
Subject Area: Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
