Description: Services Marketing : Integrating Customer Focus Across the Firm, Hardcover by Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D., ISBN 0078112109, ISBN-13 9780078112102, Brand New, Free shipping in the US "This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--
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Book Title: Services Marketing : Integrating Customer Focus Across the Firm
Number of Pages: 544 Pages
Publication Name: Services Marketing: Integrating Customer Focus Across the Firm
Language: English
Publisher: Mcgraw-Hill Education
Item Height: 1 in
Subject: Industries / Service, Marketing / General, Customer Relations
Publication Year: 2017
Item Weight: 41.9 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler
Item Length: 10.3 in
Item Width: 8.2 in
Format: Hardcover
