Description: Services Marketing: Integrating Customer Focus Across the Firm by Valarie....
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Location: Glasgow
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Item Height: 264mm
Item Width: 197mm
Author: Valarie Zeithaml, Dwayne Gremler, Mary Jo Bitner, Alan Wilson
Publication Name: Services Marketing: Integrating Customer Focus Across the Firm
Format: Paperback
Language: English
Publisher: McGraw-Hill
Subject: Marketing
Publication Year: 2012
Type: Textbook
Item Weight: 1g
Number of Pages: 608 Pages