Description: FREE SHIPPING UK WIDE Service-Dominant Logic by Robert F. Lusch, Stephen L. Vargo Keenly anticipated primer on the principles and applications of Lusch and Vargos groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward service-dominant (S-D) logic, describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners. Author Biography Robert F. Lusch is the James and Pamela Muzzy Chair in Entrepreneurship at the Eller College of Management, University of Arizona. He is past editor of the Journal of Marketing and Chairperson of the American Marketing Association. Professor Luschs research focuses on marketing strategy and theory with a major focus on the service-dominant logic of marketing. He is the recipient of many awards including the 2013 AMA/Irwin Distinguished Marketing Educator Award. Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii at Manoa. Prior to entering academia, Professor Vargo had a career in entrepreneurial business and consulted with many corporations and governmental agencies. Professor Vargos primary areas of research are marketing theory and thought, and consumers evaluative reference scales. He has been awarded honorary professorships and has held visiting positions at many leading universities worldwide and is the recipient of major awards for his contributions to marketing theory and thought. Table of Contents Foreword; Preface; Part I. Premises: 1. The service-dominant mindset; 2. Roots and heritage; 3. Axioms and foundational premises; 4. Service as a guiding framework; Part II. Perspectives: 5. Its all actor-to-actor (A2A); 6. The nature, scope, and integration of resources; 7. Collaboration; 8. Service ecosystems; Part III. Possibilities: 9. Strategic thinking; 10. Conclusions and considerations; Appendix; Index. Review Lusch and Vargos new volume is a radical innovation in marketing thinking. The volume brilliantly advances and consolidates the S-D logic initial research proposal, intriguingly suggesting an interdisciplinary scientific paradigm which will engage numerous scholars across various knowledge domains. Sergio Barile, Professor of Business Management, University of Rome La SapienzaIn Service-Dominant Logic: Premises, Perspectives, Possibilities, Bob Lusch and Steve Vargo bring us to an elevated understanding of service as the foundation of value and exchange in modern society. The book provides in one place a compendium of existing S-D logic knowledge and, at the same time, takes us to new levels of possibilities achievable through adopting a service mindset. The book should be required reading for all students of business and society, old and young. Bravo! Mary Jo Bitner, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University; and Editor of the Journal of Service ResearchIf you are a business practitioner or academic who has been following, either casually or carefully, the development of service-dominant (S-D) logic, you should read this book, for it pulls together the foundations, structure, and implications of S-D logic for business practice and theory. If you have not been following the development of S-D logic, you should definitely read this book, for it will alert you to a transformational framework for thinking about economic activity. Shelby D. Hunt, The Jerry S. Rawls and P. W. Horn Professor of Marketing, Rawls College of Business Administration, Texas Tech UniversityThis is the most seminal contribution to management and economic thinking that I have encountered during the whole of my career. Lusch and Vargo offer theory and concepts that unite the exponentially growing volume of data and research fragments from our complex modern society. Still, it is not the hard sell of yet another magic management bullet. The book should be read by everyone in management and economic disciplines: students, practitioners and politicians. Evert Gummesson, Emeritus Professor, Stockholm University, SwedenTen years ago, Lusch and Vargo turned upside down more than 200 years of economic thought, advancing the view that capabilities rather than goods are fundamental to economic exchange, and setting the stage for the emergence of a new science of service. Now they have distilled their argument to its essence in a remarkable new book that is sure to become required reading for service scientists everywhere. Paul P. Maglio, Professor of Technology Management at the University of California, Merced and Editor-in-Chief of Service ScienceService-Dominant Logic: Premises, Perspectives, Possibilities draws together nearly two decades of pioneering work and thought leadership by the authors. This scholarly and provocative text provides a penetrating analysis of the new discipline of service science. It combines groundbreaking research, deep insight and practical models and is an essential read for both reflective practitioners and students. Adrian Payne, Professor of Marketing, Australia School of Business, University of New South WalesTwo thirds of the world´s population still live on less than two dollars per day. To start changing this, we need to understand this huge segment of society not as passive aid recipients and consumers (Goods Dominant Logic), but as innovative entrepreneurs constantly co-creating solutions to survive in their daily life (Service-Dominant Logic). The base of the pyramid is a rich, living laboratory where actor-to-actor collaboration integrating scarce resources for value co-creation in complex subsistence ecosystems is rooted and practiced every day; where people are SDL Natives. This definitive book by Lusch and Vargo provides us with the ultimate platform to better understand the complexities and opportunities of a service-dominant culture. Javier Reynoso, Service Management Research Chair, EGADE Business School, MexicoService-dominant logic has been widely accepted as a leading theory and thinking framework for service sciences and engineering. It is now entering the consciousness of business leaders and practitioners: in multiple disciplines in business research and technology development, service-dominant logic is becoming part of the standard vocabulary and its relevance to practice is even more prominent as the data- and analytics-driven economy is emerging. Written by the pioneers who defined and framed the theory and applications of service-dominant logic, this monograph is a must read for researchers and practitioners alike. Daniel Dajun Zeng, Professor in Management Information Systems, Eller College of Management, University of Arizona; Research Faculty, Chinese Academy of Sciences; and Editor-in-Chief of IEEE Intelligent Systems Promotional The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective. Review Quote "Two thirds of the world Promotional "Headline" The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective. Description for Bookstore Keenly anticipated primer on the principles and applications of Lusch and Vargos groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm. Description for Library Keenly anticipated primer on the principles and applications of Lusch and Vargos groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm. Details ISBN0521124328 ISBN-10 0521124328 ISBN-13 9780521124324 Media Book Publisher Cambridge University Press Imprint Cambridge University Press Subtitle Premises, Perspectives, Possibilities Place of Publication Cambridge Country of Publication United Kingdom DEWEY 658.812 Short Title SERVICE-DOMINANT LOGIC Language English Pages 248 Year 2014 Publication Date 2014-01-30 Format Paperback Illustrations 31 Line drawings, unspecified UK Release Date 2014-01-30 AU Release Date 2014-01-30 NZ Release Date 2014-01-30 Author Stephen L. Vargo Alternative 9780521195676 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. 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ISBN-13: 9780521124324
Book Title: Service-Dominant Logic
Number of Pages: 248 Pages
Language: English
Publication Name: Service-Dominant Logic: Premises, Perspectives, Possibilities
Publisher: Cambridge University Press
Publication Year: 2014
Subject: Marketing
Item Height: 246 mm
Item Weight: 460 g
Type: Textbook
Author: Robert F. Lusch, Stephen L. Vargo
Item Width: 173 mm
Format: Paperback
