Description: Scientific Advertising, Paperback by Hopkins, Claude C., ISBN 1478341009, ISBN-13 9781478341000, Like New Used, Free shipping in the US Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy is widely quoted as saying that "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times". Th is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In th, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". "Th also contains information on how to write advertising that sells: Salesmanship in print."
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Return shipping will be paid by: Buyer
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Book Title: Scientific Advertising
Number of Pages: 90 Pages
Language: English
Publisher: CreateSpace
Topic: Marketing / General, Advertising & Promotion
Publication Year: 2012
Item Height: 0.2 in
Genre: Business & Economics
Item Weight: 5.5 Oz
Author: Claude. Hopkins
Item Length: 8 in
Item Width: 5 in
Format: Trade Paperback
