Description: Scientific Advertising, Paperback by Hopkins, Claude C., ISBN 1607962365, ISBN-13 9781607962366, Brand New, Free shipping in the US The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. Th is confined to establish fundamentals.
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Book Title: Scientific Advertising
Number of Pages: 80 Pages
Language: English
Publisher: Meirovich, Igal
Item Height: 0.2 in
Publication Year: 2010
Topic: Marketing / General, Advertising & Promotion
Genre: Business & Economics
Item Weight: 4.7 Oz
Author: Claude C. Hopkins
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
