Description: Further DetailsTitle: Data-Driven DesignCondition: NewEAN: 9781449334833ISBN: 9781449334833Publisher: O'Reilly MediaFormat: PaperbackRelease Date: 05/16/2017Author: Rochelle KingLanguage: EnglishISBN-10: 1449334830Description: On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next moveCountry/Region of Manufacture: USGenre: Computing & InternetSubtitle: Improving User Experience with A/B TestingRelease Year: 2017 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Data-Driven Design
Title: Data-Driven Design
EAN: 9781449334833
ISBN: 9781449334833
Release Date: 05/16/2017
Release Year: 2017
ISBN-10: 1449334830
Country/Region of Manufacture: US
Genre: Computing & Internet
Subtitle: Improving User Experience with A/B Testing
Number of Pages: 367 Pages
Publication Name: Designing with Data : Improving the User Experience with A/B Testing
Language: English
Publisher: O'reilly Media, Incorporated
Item Height: 0.9 in
Publication Year: 2017
Subject: User Interfaces, Desktop Applications / Databases, Web / Design
Type: Textbook
Item Weight: 19.7 Oz
Author: Rochelle King, Elizabeth F. Churchill, Caitlin Tan
Item Length: 8.9 in
Subject Area: Computers
Item Width: 6.6 in
Format: Trade Paperback