Return on Ideas: A Practical Guide to Making Innovation Pay by David Nichols (En

Description: Return on Ideas by David Nichols Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Delivering innovation has become the number-one item on the marketing directors agenda. Innovation is no longer an occasional "extra," but something demanded by retailers, shareholders, and, above all, consumers. Yet, many of todays marketers never move beyond making flavor changes, just to keep the brand alive. Publisher Description Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, rocketing, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerrys – as well as unconventional sources such as theatre and comedy. Author Biography David Nichols is a marketing coach who "makes us feel like we can achieve everything we want" according to one of his global brand director clients. He teamed up with David Taylor in 2006 to become a Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision and innovation projects for many global companies and brands including Castrol, Vodafone, Unilever and Cadburys. David is the author of "Brands & Gaming: The computer gaming phenomenon and its impact on brands and business" published by Palgrave Macmillan in 2005, cataloguing the rise and rise of a new global cultural phenomenon that is going to change the marketing landscape forever. He started his career at OC&C Strategy consultants, moving on to the marketing consultancy Added Value where he spent 11 years rising to be Managing Director of the UK, including stints in Paris and as MD in Australia. David has written and produced three full scale musicals and managed a professional improv troupe, The Impro Musical, working with Tony Slattery, Eddie Izzard and Greg Proops. He has a first class degree in Aerospace Engineering from Bristol University and in his spare time is an aerobatic pilot. Contact David at Details ISBN 0470028572 ISBN-13 9780470028575 Title Return on Ideas Author David Nichols Format Hardcover Year 2007 Pages 280 Edition 1st Publisher John Wiley & Sons Inc GE_Item_ID:4039388; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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Location: Calgary, Alberta

End Time: 2024-11-19T05:02:03.000Z

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