Reputation Strategy and Analytics in a Hyper-Connected World: Using Analytics to

Description: FREE SHIPPING UK WIDE Reputation Strategy and Analytics in a Hyper-Connected World by Chris Foster Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. Youll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your companys reputation. Execute world-class corporate communicationsPrepare for best- and worst-possible case scenariosManage organizational reputation in the digital economyPick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow. Back Cover PROVEN REPUTATION MANAGEMENT TECHNIQUES FOR TODAYS DIGITALLY CONNECTED WORLD " In todays interconnected consumer economy, the notion that a companys reputation can be managed as a simple commodity or one-dimensional artifact is danger- ously outdated. Every morsel of information--no matter how trivial or seemingly innocuous--has the potential to go viral in a heartbeat. Reputations that took decades to build can be destroyed in mere moments. " --From the Introduction Reputation Strategy and Analytics in a Hyper-Connected World offers business leaders and communication experts a much-needed guide and proven framework for protecting and enhancing their organizations reputation over time. Author Chris Foster includes a wealth of tools and strategies for quickly, responsibly, and cost-effectively responding to damaging assaults on a companys reputation. Designed to be accessible, Reputation Strategy and Analytics in a Hyper-Connected World reveals what it takes to be prepared for the best- and worst-possible case scenarios and execute successful corporate communications. Leaders will discover how to select the right team and the right tools that will get the job done right! Chris Foster clearly shows how to navigate the never-ending information stream to help keep any company out of the undertow of reputation damaging events. Flap PROVEN REPUTATION MANAGEMENT TECHNIQUES FOR TODAYS DIGITALLY CONNECTED WORLD " In todays interconnected consumer economy, the notion that a companys reputation can be managed as a simple commodity or one-dimensional artifact is danger- ously outdated. Every morsel of information--no matter how trivial or seemingly innocuous--has the potential to go viral in a heartbeat. Reputations that took decades to build can be destroyed in mere moments. " --From the Introduction Reputation Strategy and Analytics in a Hyper-Connected World offers business leaders and communication experts a much-needed guide and proven framework for protecting and enhancing their organizations reputation over time. Author Chris Foster includes a wealth of tools and strategies for quickly, responsibly, and cost-effectively responding to damaging assaults on a companys reputation. Designed to be accessible, Reputation Strategy and Analytics in a Hyper-Connected World reveals what it takes to be prepared for the best- and worst-possible case scenarios and execute successful corporate communications. Leaders will discover how to select the right team and the right tools that will get the job done right! Chris Foster clearly shows how to navigate the never-ending information stream to help keep any company out of the undertow of reputation damaging events. Author Biography CHRIS FOSTER is a senior executive focused on reputation, communications, and corporate strategy across multiple industries. His experience includes strategic communications, Reputation Strategy, brand communications, alliance development, and social and digital communications. He has worked in management consulting, global PR agencies, trade associations, and on political campaigns. Table of Contents Acknowledgments Introduction Chapter 1: Welcome to the Networked Ecosystem Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters Chapter 3: The Digital Media Revolution Creates Completely New Business Models Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy Chapter 5: Reputation and Your Brands DNA Chapter 6: The Economics of Reputation Chapter 7: Cocreation Is Essential for Aligning Brands and Customers Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis Chapter 9: Reputational Partnering Chapter 10: The Reputation Culture Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership Chapter 12: The Future of Reputation Recommended Reading About the Book Meet Our Experts About the Author Index Long Description PROVEN REPUTATION MANAGEMENT TECHNIQUES FOR TODAYS DIGITALLY CONNECTED WORLD " In todays interconnected consumer economy, the notion that a companys reputation can be managed as a simple commodity or one-dimensional artifact is danger- ously outdated. Every morsel of information no matter how trivial or seemingly innocuous has the potential to go viral in a heartbeat. Reputations that took decades to build can be destroyed in mere moments. " From the Introduction Reputation Strategy and Analytics in a Hyper-Connected World offers business leaders and communication experts a much-needed guide and proven framework for protecting and enhancing their organizations reputation over time. Author Chris Foster includes a wealth of tools and strategies for quickly, responsibly, and cost-effectively responding to damaging assaults on a companys reputation. Designed to be accessible, Reputation Strategy and Analytics in a Hyper-Connected World reveals what it takes to be prepared for the best- and worst-possible case scenarios and execute successful corporate communications. Leaders will discover how to select the right team and the right tools that will get the job done right! Chris Foster clearly shows how to navigate the never-ending information stream to help keep any company out of the undertow of reputation damaging events. Details ISBN1119052491 ISBN-10 1119052491 ISBN-13 9781119052494 Format Hardcover Place of Publication New York Country of Publication United States DEWEY 658.45 Language English Media Book Subtitle Using Analytics to Drive Strategy and Increase Brand Equity in Global Markets Year 2016 Short Title REPUTATION STRATEGY & ANALYTIC Pages 160 Author Chris Foster UK Release Date 2016-09-30 NZ Release Date 2016-08-08 Publisher John Wiley & Sons Inc Publication Date 2016-09-30 Imprint John Wiley & Sons Inc Audience Professional & Vocational US Release Date 2016-09-30 AU Release Date 2016-08-01 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:136209733;

Price: 31.12 GBP

Location: London

End Time: 2024-12-29T03:52:51.000Z

Shipping Cost: 2.7 GBP