Description: Quantitative Models in Marketing Research This 2001 book presents important and practically relevant quantitative models used for marketing research. Philip Hans Franses (Author), Richard Paap (Author) 9780521801669, Cambridge University Press Hardback, published 9 August 2001 222 pages 25.3 x 17.5 x 1.9 cm, 0.603 kg Review of the hardback: 'The senior author is a well-known and highly respected applied econometrician working on marketing problems. Quantitative Models in Marketing Research reflects the authors' expertise and experience to provide concise coverage of an underused set of useful marketing tools. I recommend that marketing scientists have this book on their bookshelves.' Journal of Marketing Research Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed. List of figures List of tables Preface 1. Introduction and outline of the book 2. Features of marketing research data 3. A continuous dependent variable 4. A binomial dependent variable 5. An unordered multinomial dependent variable 6. An ordered multinomial dependent variable 7. A limited dependent variable 8. A duration dependent variable Appendix Bibliography Author index Subject index. Subject Areas: Mathematics [PB], Sales & marketing management [KJMV7], Business & management [KJ], Economic statistics [KCHS], Econometrics [KCH], Data analysis: general [GPH]
Price: 64.59 GBP
Location: AL7 1AD
End Time: 2025-01-17T15:36:50.000Z
Shipping Cost: 124.15 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Return policy details:
BIC Subject Area 1: Mathematics [PB]
BIC Subject Area 2: Sales & marketing management [KJMV7]
BIC Subject Area 3: Business & management [KJ]
BIC Subject Area 4: Economic statistics [KCHS]
BIC Subject Area 5: Econometrics [KCH]
BIC Subject Area 6: Data analysis: general [GPH]
Number of Pages: 222 Pages
Language: English
Publication Name: Quantitative Models in Marketing Research
Publisher: Cambridge University Press
Publication Year: 2001
Subject: Mathematics, Business
Item Height: 253 mm
Item Weight: 610 g
Type: Textbook
Author: Richard Paap, Philip Hans Franses
Item Width: 175 mm
Format: Hardcover
