Description: Qualitative Research Methods in Consumer Psychology Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Ethnography and Culture Author(s): Paul Hackett Format: Paperback Publisher: Taylor & Francis Ltd, United Kingdom Imprint: Psychology Press Ltd ISBN-13: 9781138085909, 978-1138085909 Synopsis While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Price: 38.46 GBP
Location: Aldershot
End Time: 2025-02-07T09:47:52.000Z
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Book Title: Qualitative Research Methods in Consumer Psychology
Number of Pages: 336 Pages
Language: English
Publication Name: Qualitative Research Methods in Consumer Psychology: Ethnography and Culture
Publisher: Taylor & Francis LTD
Publication Year: 2017
Subject: Psychology, Marketing
Item Height: 229 mm
Item Weight: 499 g
Type: Textbook
Author: Paul Hackett
Subject Area: Social Psychology, Experimental Psychology
Item Width: 152 mm
Format: Paperback
