Description: Shop Home Items For Sale Feedback Contact Us PUBLIC RELATIONS STRATEGY This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines. Reading Essentials Bestsellers Mystery & Thrillers Children's Books View all categories Welcome to BookWanderers Our eBay store offers Discover an extensive selection of titles for every reader's taste - fiction, history, culinary, self-improvement, and more. Enjoy a seamless online shopping experience, explore, and acquire your favorite reads from home. eBay Message Payment We accept PayPal, and all major credit cards & debit cards,please message us for details if needed. Shipping We are normally take 1 business days shipped your order. We Standard Delivery with tracking. We provide 100% FREE shipping on all orders Returns If you have a problem with the items you purchased from us or if you have any questions or concerns, please contact us before leaving any type of feedback, and we will do our best to make things right for you. Buyers have 30 days (unless mentioned otherwise) to return their item for full refund or exchange. Return shipping is to be paid by the buyer unless the item is defective or not as described. Please return the item in original packaging and condition as received. Why customer’s love us? "Thank you for delivering so quickly tried my fryer out a few times now very pleased" Buyer: M***5 (165) "Exactly as described. Very pleased with the transaction. Thank you." Buyer: E***3 (447) "Thank you for an easy, pleasant transaction. Excellent buyer. A++++++." Buyer: B***D (77744) "Quick Delivery, Good Service & good price, no problems would use again A+++" Buyer: O***K (3019) View All Reviews Useful Links Store Home Feedback Items For Sale Contact Us New Arrivals Shop with Secure Payment © Copyright 2023, New Age Quality UK. All rights reserved. Made with by newAgeDesignUK.org
Price: 21.69 GBP
Location: Leicester, England
End Time: 2025-01-17T18:19:30.000Z
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Book Title: PUBLIC RELATIONS STRATEGY
Topic: Public Relations, Strategic Communication, Crisis Management
Book Series: NA
Genre: Business, Communication, Non-fiction
Original Language: English
Country/Region of Manufacture: UK
Features: Comprehensive PR Framework, Case Studies and Examples, Actionable Strategies, Emphasis on Ethical Considerations, Target Audience
Narrative Type: Non-Fiction
Edition: NA
Intended Audience: Public Relations Professionals, Students in Public Relations, Business Executives
Item Length: 234
Signed: NO
Number of Pages: 208 Pages
Language: English
Publication Name: Public Relations Strategy
Publisher: Kogan Page LTD
Publication Year: 2009
Subject: Marketing
Item Height: 236 mm
Item Weight: 325 g
Type: Textbook
Author: Sandra M Oliver, Fcipr Phd
Series: Pr in Practice
Item Width: 155 mm
Format: Paperback
