Description: Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they'll tell you they sell stuff. Ask about product marketers and...you'll get wildly different answers at best, blank expressions at worst. Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job-positioning, messaging, research, personas, and more-helping your entire organization value what you do. Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
Price: 27.47 AUD
Location: Hillsdale, NSW
End Time: 2025-02-07T20:12:04.000Z
Shipping Cost: 31.24 AUD
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EAN: 9781544526607
UPC: 9781544526607
ISBN: 9781544526607
MPN: N/A
Format: Paperback, 206 pages
Author: King, Richard
Book Title: Product Marketing Misunderstood: How to Establish
Item Height: 1.1 cm
Item Length: 21.6 cm
Item Weight: 0.17 kg
Item Width: 14 cm
Language: Eng
Publisher: Product Marketing Alliance
