Description: Product Management for Dummies, Paperback by Lawley, Brian; Schure, Pamela, ISBN 1119264022, ISBN-13 9781119264026, Brand New, Free shipping in the US Your one-stop guide to becoming a product management prodigy
Product management plays a pivotal role in organizations. In fact, its now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If youre one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.
From defining what product management is—and isnt—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
- Create a winning strategy for your product
- Gather and analyze customer and market feedback
- Prioritize and convey requirements to engineering teams effectively
- Maximize revenues and profitability
Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
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End Time: 2024-10-10T13:11:09.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
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Book Title: Product Management for Dummies
Number of Pages: 384 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Marketing / General, Project Management, Management, Production & Operations Management
Publication Year: 2017
Item Height: 1.1 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 18.4 Oz
Item Length: 9.2 in
Author: Brian Lawley, Pamela Schure
Item Width: 7.4 in
Format: Trade Paperback
