Description: Thank you for visiting our ebay store! Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America―yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job―or simply aspire to break into a new role―Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is―and isn't―to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Product managers are responsible for so much more than meets the eye―and this friendly, authoritative guide lifts the curtain on what it takes to succeed. Brian Lawley is the author of six bestselling Product Management books and the CEO and Founder of the 280 Group, a Product Management Training and Consulting firm. Find out more at Create a winning strategy for your productGather customer and market feedback to maximize revenueMaster persuading your teamThe essential guide to seamless product managementProduct Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more. Includes a free download of Product Management Lifecycle Toolkit™ templates (Microsoft Office format), a $99 value. Inside…Product management principlesMaintaining product life cyclesSuccessful market researchCompetitive market analysisEffective product launchesDynamic product road mapsPractical communication tipsDevelop a powerful business case Create a winning strategy for your productGather customer and market feedback to maximize revenueMaster persuading your teamThe essential guide to seamless product managementProduct Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more. Includes a free download of Product Management Lifecycle Toolkit™ templates (Microsoft Office format), a $99 value. Inside…Product management principlesMaintaining product life cyclesSuccessful market researchCompetitive market analysisEffective product launchesDynamic product road mapsPractical communication tipsDevelop a powerful business case Brian Lawley is the CEO and founder of 280 Group, the world's leading product management consulting and training firm. Pamela Schure is director of products and services with the 280 Group. She has worked in product management, product marketing, and marketing for Apple and Adaptec, among other companies. Find out more at: Product Management For Dummies by Brian Lawley
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Location: US
End Time: 2024-11-27T17:35:45.000Z
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ISBN: Not Applicable
Dimensions: 7.3 x 1 x 9.2 inches
Item Weight: 1.11 pounds
ISBN-13: 978-1119264026
ISBN-10: 1119264022
Paperback: 384 pages
Language: English
Publisher: For Dummies; 1st edition (January 24, 2017)
ean: ?9781119264026
MPN: Not Applicable
Brand: Not Applicable
UPC: Not Applicable
Book Title: Product Management for Dummies
Number of Pages: 384 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Marketing / General, Project Management, Management, Production & Operations Management
Publication Year: 2017
Item Height: 1 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 18.4 Oz
Item Length: 9.2 in
Author: Brian Lawley, Pamela Schure
Item Width: 7.3 in
Format: Trade Paperback