Description: Positioning Services in Competitive Markets, Paperback by Wirtz, Jochen, ISBN 1944659129, ISBN-13 9781944659127, Brand New, Free shipping in the US What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
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Publisher: World Industries Scientific Publishing Co Pte LTD
Publication Year: 2017
Topic: Industries / Service, Commerce, Strategic Planning
Book Title: Positioning Services in Competitive Markets
Language: English
Genre: Business & Economics
Author: Jochen Wirtz
Format: Trade Paperback
