Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Positioning For ProfessionalsISBN13:9780470587157ISBN10:0470587156Author:Williams, Tim (Author)Description:It's Not The Best Companies That Prevail In The Marketplace, But Rather The Best Brands The Goal Of Business Strategy Is Not Just To Be Better, But Different Learn How To Build A Differentiating Value Proposition By Clearly And Carefully Defining Your Brand Boundaries: Calling, Competencies, Customers, And Culture Positioning For Professionals Shows How A Well-Defined Value Proposition Can Help Professional Service Firms Create Their Own Success Instead Of Copying The Success Of Others, Including Such Concepts As: How And Why Professional Service Brands Become Homogenized Why Standing For Everything Is The Same As Standing For Nothing Why There's No Such Thing As Full Service Deep And Narrow As A Strategic Imperative Why It's Better To Be A Profit Leader Than A Market Leader Differentiation And Price Premiums How To Map Your Brand On The Matrix Of Relevance And Differentiation How To Define A Value Proposition That Will Make Your Firm Intensely Appealing To The Customers Who Want You For What You Do Best Based On The Proven Premise That The Most Profitable Business Strategy Is Not To Aim At The Center Of The Market, But Rather At The Edges, Positioning For Professionals Is Written For Leaders, Managers, And Other Senior Executives Of Service Companies In With A Particular Emphasis On Professional Service Firms Binding:Hardcover, HardcoverPublisher:WILEYPublication Date:2010-08-09Weight:0.85 lbsDimensions:0.9'' H x 9.1'' L x 6'' WNumber of Pages:188Language:English
Price: 35.47 USD
Location: USA
End Time: 2024-08-26T11:41:56.000Z
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Book Title: Positioning for Professionals : How Professional Knowledge Firms Can Differentiate Their Way to Success
Item Length: 9.1in
Item Height: 0.8in
Item Width: 6.1in
Author: Tim Williams
Format: Hardcover
Language: English
Topic: Marketing / General, Personal Success, Industrial Management, Strategic Planning
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2010
Genre: Business & Economics
Item Weight: 13.5 Oz
Number of Pages: 208 Pages
