Description: Pop! by Sam Horn A guide to creating products that pop through the noise, off the shelf and into consumers imaginations. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations. Author Biography Sam Horn has over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as Businessweek, Forbes, and the Huffington Post. Her books include Pop- Create the Perfect Pitch, Title, and Tagline for Anything,Whats Holding You Back? and Tongue Fu!- How to Deflect, Disarm, and Defuse Any Verbal Conflict. Review ?A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.? ?Ken Blanchard, co-author of "The Secret" and "The One Minute Manager" ?If you?re looking for success that will take you to the moon, "POP!" is the rocket ship that will get you there.? ?Jeffrey Gitomer, author of "The Little Red Book of Selling" ?Filled with practical methods for making your message outstanding and unforgettable. Please don?t read it unless you are prepared to cope with success, now!? ?Michael J. Gelb, author of "How to Think Like Leonardo da Vinci"A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results. Ken Blanchard, co-author of "The Secret" and "The One Minute Manager" If you re looking for success that will take you to the moon, "POP!" is the rocket ship that will get you there. Jeffrey Gitomer, author of "The Little Red Book of Selling" Filled with practical methods for making your message outstanding and unforgettable. Please don t read it unless you are prepared to cope with success, now! Michael J. Gelb, author of "How to Think Like Leonardo da Vinci"aA lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.a aKen Blanchard, co-author of "The Secret" and "The One Minute Manager" aIf youare looking for success that will take you to the moon, "POP!" is the rocket ship that will get you there.a aJeffrey Gitomer, author of "The Little Red Book of Selling" aFilled with practical methods for making your message outstanding and unforgettable. Please donat read it unless you are prepared to cope with success, now!a aMichael J. Gelb, author of "How to Think Like Leonardo da Vinci" Review Quote A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results. Details ISBN0399533613 Author Sam Horn Short Title POP Audience Age 18-17 Language English ISBN-10 0399533613 ISBN-13 9780399533617 Media Book Format Paperback DEWEY 658.802 Year 2009 Imprint Perigee Books,U.S. Subtitle Create the Perfect Pitch, Title, and Tagline for Anything Country of Publication United States Edition 1st Residence Maui, HI, US DOI 10.1604/9780399533617 US Release Date 2009-02-03 UK Release Date 2009-02-03 Pages 235 Publisher Penguin Putnam Inc Publication Date 2009-02-03 Audience Professional & Vocational NZ Release Date 2009-02-02 AU Release Date 2009-02-02 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:141779381;
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ISBN-13: 9780399533617
Book Title: Pop!
Number of Pages: 235 Pages
Language: English
Publication Name: Pop!: Create the Perfect Pitch, Title, and Tagline for Anything
Publisher: Penguin Putnam Inc
Publication Year: 2009
Subject: Business
Item Height: 210 mm
Item Weight: 244 g
Type: Textbook
Author: Sam Horn
Item Width: 140 mm
Format: Paperback