Description: From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall.For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism. Thank you for your business!
Price: 29.77 USD
Location: Gulfport, Mississippi
End Time: 2024-11-09T10:20:30.000Z
Shipping Cost: 0 USD
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Item Specifics
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Publication Name: Play Nice
Signed: No
Ex Libris: No
Title: Play Nice
Narrative Type: Nonfiction
Original Language: English
Intended Audience: Adults
Inscribed: No
Vintage: No
Personalize: No
Subtitle: The Rise, Fall, and Future Of Blizzard Entertainment
Type: Sports & Entertainment
EAN: 9781538725429
ISBN: 9781538725429
Release Year: 2024
ISBN-10: 1538725428
Personalized: No
Country/Region of Manufacture: US
Release Date: 12/05/2024
Book Title: Play Nice : the Rise, Fall, and Future of Blizzard Entertainment
Number of Pages: 384 Pages
Language: English
Publisher: Grand Central Publishing
Topic: Programming / Games, Industries / Computers & Information Technology, Video & Electronic, Industries / Entertainment
Publication Year: 2024
Item Height: 1.2 in
Genre: Computers, Games & Activities, Business & Economics
Item Weight: 20 oz
Item Length: 9.3 in
Author: Jason Schreier
Item Width: 6.4 in
Format: Hardcover
