Description: Further DetailsTitle: Innovation Management and New Product DevelopmentCondition: NewISBN-10: 1292251522EAN: 9781292251523ISBN: 9781292251523Publisher: Pearson Education LimitedFormat: PaperbackRelease Date: 12/28/2020Description: Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses. Pearson, the world's learning company.Language: EnglishCountry/Region of Manufacture: GBItem Height: 244mmItem Length: 188mmItem Width: 20mmItem Weight: 943gAuthor: Paul TrottGenre: Business & FinanceRelease Year: 2020 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 115.77 USD
Location: 60502
End Time: 2024-11-13T07:20:38.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Return policy details:
Book Title: Innovation Management and New Product Development
Title: Innovation Management and New Product Development
ISBN-10: 1292251522
EAN: 9781292251523
ISBN: 9781292251523
Release Date: 12/28/2020
Release Year: 2020
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 568 Pages
Publication Name: Innovation Management and New Product Development
Language: English
Publisher: Pearson Education
Subject: Marketing / General, Economics / General, Management
Item Height: 0.8 in
Publication Year: 2021
Item Weight: 14.7 Oz
Type: Textbook
Item Length: 9.7 in
Subject Area: Business & Economics
Author: Paul Trott
Item Width: 7.5 in
Format: Trade Paperback
