Description: Online Consumer Psychology Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Understanding and Influencing Consumer Behavior in the Virtual World Author(s): Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch Format: Hardback Publisher: Taylor & Francis Inc, United States Imprint: Psychology Press ISBN-13: 9780805851540, 978-0805851540 Synopsis Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Price: 150.33 GBP
Location: Aldershot
End Time: 2025-02-05T09:04:12.000Z
Shipping Cost: 52.09 GBP
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Book Title: Online Consumer Psychology
Number of Pages: 574 Pages
Language: English
Publication Name: Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Publisher: Taylor & Francis INC International Concepts
Publication Year: 2005
Subject: Marketing
Item Height: 229 mm
Item Weight: 907 g
Type: Textbook
Author: Karen A. Machleit, Richard Yalch, Curtis P. Haugtvedt
Item Width: 152 mm
Format: Hardcover
